Squarespace Website Templates

  If you’re using SEO, you’ll achieve better rankings in search results, which will allow you to outrank your competitors. You’ll drive more traffic to your website and earn more leads for your business. If you choose to outsource your website design, partner with an SEO web design agency. An SEO web design agency will know how to build a beautifully designed site and optimize it for search engines. To learn more about SEO, check out our guide, SEO From Start to Finish! We don’t want to tell you about the work we do, we want to SHOW you. View Our Portfolio WE’VE BUILT OVER 1,100 WEBSITES in a variety of industries.

  Do I need a website for my business? Yes! Your website is the heart of your online presence and all your digital marketing efforts. If you want to drive traffic and earn valuable leads, you must build a website that reflects your business and focuses on delivering an excellent experience for your audience. If you’re feeling overwhelmed with building your website, let take that weight off your shoulders. We’ve won dozens of web design awards and have a team of over 450 experts that will help you build your dream website. If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.

  Does your small #business need a #website? 10 reasons the answer is a resounding yes 🙌 CLICK TO TWEET Not convinced? We’ve collected ten of the biggest benefits your small business can receive from even a simple website. Ten reasons why you need a website for your small business A website makes you look professional 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

  Beyond that, having your own website lets you create a branded email address (e.g. dianna@yoursite.com) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now. In addition, some email marketing tools no longer allow users to send emails from personal addresses. This means that if you want to take advantage of the power of email marketing, you’ll need a business email account. Your website can attract new customers through Google You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself more visible on Google. Social media networks are indexed on Google, and social media posts can be found with the search engine, but a website gives you access to many more tools and strategies for Search Engine Optimization (SEO). And SEO is the key to making your business appear on the front page of Google.

  The phrase “search engine optimization” might be intimidating, but in practice, it’s fairly simple. You enter words and phrases related to your business into a keyword research tool, figure out which ones are getting the most traffic on Google, then build your content around those phrases. As a rule, each piece of content should be focused on a different keyword, so that as your list of content grows, your site is able to rank for more keywords. There are some excellent SEO plugins for WordPress that make it easy to do this, no previous training required. You can clearly showcase your products and services You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. Take a look at how the UK restaurant Blackhouse has accomplished this on their website: The Blockhouse business needs a website to show pictures of its food You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the “feel” of your location, like the Canadian restaurant Stormcrow Manor.

Squarespace Templates

  The Stormcrown Manner need a website to give a feel for its decor Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment. You can display your best reviews and testimonials prominently on your website Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs: Testimonials at the Steamlabs website If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below: Storm Crow manner publication list Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. This means that even if third-party review sites close at some point in the future, you’ll still have access to your best reviews. A website can encourage customers to contact you

  A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes, a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer: Snakes and Lattes displaying its various locations Modern website builders (more on those in a bit) also make it easy to create a contact form, which can protect your business email from spam. You can integrate your website with Google Maps so people can find you more easily A website lets you embed maps directly into your content. Some businesses, like STEAMLabs, have a map embedded directly onto their home page: Steamlabs embeds a Google Maps map An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.